Laurie Richardone, a native New Yorker, first studied as a hair stylist in London. In the 1990’s she worked at some of the premier salons in New York City, and later opened Anita Louise Salon in Santa Fe, New Mexico, which was soon awarded “The World’s Best Award” for Beauty in Travel & Leisure Magazine. Committed to living a healthy life style, Laurie was a pioneer in natural products — she began studying aromatherapy, farm-to-table philosophies (which she turned into a farm-to-salon philosophy), and holistic medicines. This inspired her first round of Anita Louise Aromatics in 1995. She created each batch of shampoo, conditioner, hair oil, and skin oil by hand. They were designed to be gentle to the earth, and compliment our natural healing and rejuvenation processes.
Flash forward to 2014, and Laurie’s company, LR Modern Alchemy, is still a small boutique, and Laurie still creates each product by hand, unwilling to compromise any detail. But LR Modern Alchemy is the apotheosis of her philosophy in life: everything she does is in the service of an authentic, heartfelt, realization of beauty — beauty as an almost philosophical quest — for the highest, the best, the most sincere expression of love. “Only when we are in touch with beauty, can we return it to those around us.” Her mission is to educate, share, and create products that will change the way we live, and always, to reveal your own beauty and the beauty of this earth.